Shell brand in Armenia launched the first two Shell branded fuel stations: VIDEO
ECONOMY
04.07.2023 | 18:00Cutting the red ribbons. Royal Oil, official licensee of Shell brand in Armenia at 6/3 and 15/1 of Artashat Highway in Yerevan. Shell brand in Armenia launched the first two Shell branded fuel stations.
“Shell brand represents a new culture, with its high-quality products and superior services, Shell will revolutionize the demand for services in the fuel station industry in Armenia, and as a result we will see a qualitative change already at the level of the whole of Armenia. I’d like to thank both Shell’s partners and the investing company Royal Oil for patience, because this path has not been easy”, RA Minister of Economy Vahan Kerobyan says.
Shell is a global group of energy and petrochemical companies with more than 90,000 employees in more than 70 countries. With over 46,000 sites in over 80 markets, Shell is the world’s largest mobility retailer by number of mobility locations and one of the largest single-branded retailers of any kind on the planet.
V-Power class fuel based on Shell’s advanced technologies and innovative approaches will be available to the Armenian consumer. Shell V-Power fuels were first introduced over 20 years ago and are now one of the best-selling performance fuels on the market chosen by ~20% of our fuel customers globally.
Shell V-Power, with new generation of additives is so far. Shell’s best Performance fuel and allows both older and new internal combustion engine vehicles to perform better than any fuel Shell previously developed. Shell V-Power 100% cleans critical engine parts to fully rejuvenate your engine’s performance.
“We are always looking to expand our network. We are looking at countries that are promising. One of the company’s strategic goals is to introduce high-quality fuel to the Armenian market and provide high-quality service create an atmosphere of mutual trust between the consumer and the supplier in cooperation with our partner “Royal Oil” company we are able to make this a reality. thus, expanding the market”, Licensed Markets at Shell Brands International AG-s general Manager Kai-Uwe Witterstein says.
“Royal Oil” LLC is the licensed representative of the Shell brand in Armenia. The chairman of the Board of Directors of “Royal Oil” company assures: the brand’s entry into Armenia is only the beginning of a great work in the framework of the next 5-year strategy “Royal Oil” company, in cooperation with Shell, plans to open about 25 fuel stations in different parts of the country with the aim of creating a network of new generation fuel stations.
One of the company’s strategic goals is to introduce high-quality fuel to the Armenian market and provide high-quality service, create an atmosphere of mutual trust between the consumer and the supplier transforming the perceptions formed as a result of the failed experience with undercharging, contributing to the creation of new job opportunities the provision of high-quality services, and the development of the economy.
“These Shell-branded stations will have all the services and facilities that can be seen in other Shell stations they will have their own shops Also, their own food and coffee facilities, they will have high-quality fuel in accordance with European standards, which we believe, is the most important thing in this matter. We will have at least 25 stations in the next 5 years. As well as new approaches, technologies and standards for service at fuel stations that will have all the comforts, starting from the WC toilets to the store, the possibility of food, juice, fully furnished We will be represented in Yerevan city and all the regions in Armenia and I think on major interstate highways”, Chairman of the Board of Directors of “Royal Oil” Gevorg Harutyunyan says.
According to the cooperation agreement, the Company will import fuel to Armenia from Europe. The fuel will initially be imported from Romania and Greece then the geography of cooperation will increase and other European countries will be included. Gasoline and diesel fuel are available at the station. There is also a separate facility for truck charging in the near future, at the Shell brand stations drivers will be able not only to fill up their cars, but also to use a car wash. There is also a food, car oil and accessories shop at the station.